December 30, 2016

Marketing & PR

The Heritage At Deerwood – From brand development, collateral, direct mail and interior design, Diane worked with the client to achieve a 94% occupancy rate in one year.

Diane has a degree in Marketing and Public Relations and has won awards for her work in integrated marketing and communications. From Branding to public relations, Diane helps businesses and brands successfully integrate their marketing and public relations.

 

Diane Leone Marketing-The HeritageDiane Leone Marketing-The Heritage

 

The Links Apartments in Savannah

Designed a logo, ad campaign, and a teaser billboard campaign. The property sat off the main road and couldn’t be seen so we posted billboards around town, teasers, then integrated them into our ad campaign….success with quick lease up!


 

Early Steps is a developmental program for infants. They needed a new logo, a new look, and some marketing/collateral pieces. We designed the logo, positioning statement, brochure and a developmental wheel to show parents where an infant should be at various stages. Public relations work was done and a partnership was created to build playgrounds in areas served by this agency.

 

 

The MVIP program was a state program that monitored vehicle emissions, not very popular. The vendor awarded the contract needed a great public relations campaign. We created a cause marketing campaign from scratch. The Clean Air Poster Contest was a huge success. A college student competition for the logo; all 146 schools in the district participating with man corporate sponsors, ending with an awards ceremony by age group. Radio ads, billboards, and more gave this company a positive place in the mind of the consumer.